The Open Golf Championship represents significant opportunities and economic benefit for any host town. Carnoustie hosts the 147th Open this year and is expecting 177,000 visitors during 14-22 July 2018. The value of The Open to Angus this year is projected to be £75 million.
Carnoustie Community Development Trust (CCDT) wanted to take this opportunity to promote Carnoustie to a global audience: to showcase our people, place and produce beyond golf. To do this the CCDT worked with other community groups to secure the funding needed to invest in a series of activity before and during the Open.
Our aims are to:
- Visit the High Street: to encourage visitors to stay a little longer and visit more of our local businesses after their day at the golf is done.
- Come back soon: to ensure the experience visitors have whilst their in town for the Open gives them a reason to come back again soon, to think of Carnoustie as a destination beyond golf.
- Throw a party ‘Carnoostival’: to say ‘thank-you’ to Carnoustie for hosting the 147th Open
Here’s a list of the activity we are delivering (all of which benefits our community and contributes to the overall aims noted above):
Schools Art Competition: There are 3 categories for individuals or teams to enter they are 1- Primary group, 2- 1st to 3rd year and 3- 4th to 6th year. The prize of £150 for each category have been donated by 3 local businesses i.e. Brunton’s Design Studio; Little Feet Pitter Patter and Carnoustie Dental Care.
Talent Competition sponsored by Dibble Tree Theatre. There will be 2 categories for entries, they are under 16’s and over 16’s.
Carnoostival: a free event on 21st July from 10am to 10:30pm at Carnoustie House Grounds to thank Carnoustie for hosting the 147th Open (visitors will be welcome to party with us). This event has 7 musical acts playing on the main stage, an area for local business ‘Carnoustie Crafters’, food, drink, exhibition zones and displays in the main arena.
The Real Price of Fish a play performed at Carnoustie Church on 21st July 6pm.
Carnoustie Shorts: 10 short films about local people doing extraordinary things produced by Carnoustie Community Development Trust in collaboration with Dylan Drummond of Son of the Sea the interviews paint a portrait of each person as if you’ve been invited into their home to get to know them over a cup of tea: informal, conversational, warm, authentic, natural.
Come Back Soon (Carnoustie film): produced by Carnoustie Community Development Trust in collaboration with Dylan Drummond a 5 minute film to showcase Carnoustie as a destination (our people, our place, our produce) to encourage visitors to ‘come back soon’.
Carnoustie Ambassadors – CCDT working with Community First to coordinate up to 25 people to help create a world class experience for visitors.
Marketing promotions activity to raise awareness and profile of Carnoustie beyond golf:
- Press releases to local newspapers; radio & television.
- Social marketing campaigns across a range of digital platforms and organisations.
- Visitors brochure to promote businesses ‘on the High Street’ during the week of the Open including digital version of this brochure.
- 20k Visitor maps folded pocket size map of the town promoting the High Street venues that have events happening during the week of the Open (including Carnoostival).
- 10k Visitor postcards to promote social campaign #askcarnoustie and visitor websites.
- 1k Carnoostival flyers to promote festival to local people.
- The Open point of sale material for customer facing businesses (produced by Business Angus).
- Carnoostival HQ 26 High Street from May-July 22 volunteers working in festival offices to answer any questions from local people or visitors and to coordinate Carnoostival.