The Open Golf Championship represents significant opportunities and economic benefit for any host town.  Carnoustie hosts the 147th Open this year and is expecting 177,000 visitors during 14-22 July 2018.  The value of The Open to Angus this year is projected to be £75 million.

Carnoustie Community Development Trust (CCDT) wanted to take this opportunity to promote Carnoustie to a global audience: to showcase our people, place and produce beyond golf.  To do this the CCDT worked with other community groups to secure the funding needed to invest in a series of activity before and during the Open.

Our aims are to:

  1. Visit the High Street:  to encourage visitors to stay a little longer and visit more of our local businesses after their day at the golf is done.
  2. Come back soon:   to ensure the experience visitors have whilst their in town for the Open gives them a reason to come back again soon, to think of Carnoustie as a destination beyond golf.
  3. Throw a party ‘Carnoostival’:  to say ‘thank-you’ to Carnoustie for hosting the 147th Open

Here’s a list of the activity we are delivering (all of which benefits our community and contributes to the overall aims noted above):

Schools Art Competition:  There are 3 categories for individuals or teams to enter they are 1- Primary group, 2- 1st to 3rd year and 3- 4th to 6th year. The prize of £150 for each category have been donated by 3 local businesses i.e. Brunton’s Design Studio; Little Feet Pitter Patter and Carnoustie Dental Care.

Talent Competition sponsored by Dibble Tree Theatre.  There will be 2 categories for entries, they are under 16’s and over 16’s.

Carnoostival:  a free event on 21st July from 10am to 10:30pm at Carnoustie House Grounds to thank Carnoustie for hosting the 147th Open (visitors will be welcome to party with us).  This event has 7 musical acts playing on the main stage, an area for local business ‘Carnoustie Crafters’, food, drink, exhibition zones and displays in the main arena.

The Real Price of Fish a play performed at Carnoustie Church on 21st July 6pm.

Carnoustie Shorts:  10 short films about local people doing extraordinary things produced by Carnoustie Community Development Trust in collaboration with Dylan Drummond of Son of the Sea the interviews paint a portrait of each person as if you’ve been invited into their home to get to know them over a cup of tea:  informal, conversational, warm, authentic, natural.

Come Back Soon (Carnoustie film):  produced by Carnoustie Community Development Trust in collaboration with Dylan Drummond a 5 minute film to showcase Carnoustie as a destination (our people, our place, our produce) to encourage visitors to ‘come back soon’.

Carnoustie Ambassadors – CCDT working with Community First to coordinate up to 25 people to help create a world class experience for visitors.

Marketing promotions activity to raise awareness and profile of Carnoustie beyond golf:

  1. Press releases to local newspapers; radio & television.
  2. Social marketing campaigns across a range of digital platforms and organisations.
  3. Visitors brochure to promote businesses ‘on the High Street’ during the week of the Open including digital version of this brochure.
  4. 20k Visitor maps folded pocket size map of the town promoting the High Street venues that have events happening during the week of the Open (including Carnoostival).
  5. 10k Visitor postcards to promote social campaign #askcarnoustie and visitor websites.
  6. 1k Carnoostival flyers to promote festival to local people.
  7. The Open point of sale material for customer facing businesses (produced by Business Angus).
  8. Carnoostival HQ 26 High Street  from May-July 22 volunteers working in festival offices to answer any questions from local people or visitors and to coordinate Carnoostival.